Owned by Musical.ly
Collects and sells data
Offers live video streaming to virtual strangers
Allows direct messaging and "gifts" from strangers
Unable to be monitored
What Live.ly says, "live.ly is your live stream platform. You can broadcast your life to the world as it happens, and also initiate a group video chat with your friends to hang out virtually."
What SGS says, "Choose something with the ability to monitor."
Unmonitored live video streaming
Opportunity for exploitation, pornography, sexualization, objectification